Released on: April 21, 2008, 8:16 am

Press Release Author: Bruce Robinson

Industry: Software

Press Release Summary: MindFit, a brain training PC software package has been shown
to be more effective in improving cognitive skills, thereby combating the effects of
brain aging, than other computer games by results of a clinical study into brain
training software delivered at the eight international Alzheimer\'s conference in
Salzburg, Austria.

Press Release Body: Oxford, UK - Brain aging experts and leading Alzheimer\'s Disease
scientists at the eight International Alzheimer\'s Disease/Parkinson\'s Disease
Conference in Salzburg, Austria were presented with evidence that MindFit brain
training PC software improves the cognitive functions of people over 50, often
referred to as \"baby-boomers\". This was demonstrated by a two year long study
conducted in Tel-Aviv, Israel in which the participants were asked to spend 30
minutes, three times a week playing either MindFit brain training games or other
computer games that also exercised a range of cognitive skills, for a period of
three months. This study into the efficacy of brain training software was
particularly stringent, as it was a \"double-blind\" experiment; when the results were
analysed, the scientists did not know whether they had come from a person doing
brain exercises with MindFit or playing the other computer games, which reduced the
chance of bias creeping in and skewing the results. For more information visit
www.mindweavers.co.uk or phone 01865 811123.

This study should play an important part in advancing the debate about how pc-based
\"brain gyms\" can actually stave off the effects of the aging brain and resulting
cognitive decline. It demonstrated that users of the MindFit brain training software
showed significant improvements in the areas of visuo-spatial learning, spatial
short term memory and focused attention, more so than users of the other types of
computer games. Of particular interest is that participants who began the study with
a lower baseline performance in cognitive tasks showed greater improvement than
those who began the study with normal cognitive function. This suggests that those
who are already suffering from cognitive decline can benefit from using MindFit as
part of their cognitive rehabilitation.

The MindFit brain exercise program is available from MindWeavers, an Oxford based
brain training software company personally supported by Baroness Greenfield, leading
neuroscientist and Director of the Royal Institution.

About MindWeavers Plc

MindWeavers Plc was launched in 2000 to create and sell brain training software that
applies cutting edge neuroscience from Oxford University to PC software designed to
stimulate and train the brain, providing the ultimate brain workout.

The science behind our powerful brain training techniques is led by two of the
world's foremost neuroscientists: David Moore, Director of the Medical Research
Council Institute of Hearing Research and world-renowned expert on \"the Auditory
Brain\", and Baroness Professor Susan Greenfield, Director of the Royal Institution,
award winning science communicator and world expert in neurodevelopment and
degeneration.

Currently the MindWeavers brain training software packages are focused on combating
cognitive decline with MindFit brain training and improving language learning and
hearing with Phonomena.

All of our brain fitness software products follow our three guiding principles:
Based on science, Proven in Practice and Fun to Use.






Web Site: http://www.mindweavers.com

Contact Details: Bruce Robinson
MindWeavers Plc
Innovation House Business Centre
Mill Street
Oxford
OX2 0JX
United Kingdom
www.mindweavers.com
+44(0)1865 811123
mindweavers@momentumws.co.uk